Dynamic Logistics Alliance Partner Selection Research Based On E-business Value Chain

With the development of globalization market trade and the innovation gradually of network technology,intensified international competition and economic globalization trend,the development of e-commerce has promoted the change of consumer attitudes towards personalization and diversification in the era of internet economy,forcing companies must meet individual customers within a very short period of time,diversified needs,however,individual enterprises have limited resources and single core competitiveness,it is very difficult for companies to meet the needs of their customers by rapidly bringing their products to market in their fiercely competitive and rapidly changing market environment.Dynamic alliance is a creative new organizational form that integrates and optimizes the core competencies and resources of complementary partners,after being put forward in the "21st Century Manufacturing Enterprise Strategy" report,it has been widely recognized by the domestic and international business community and academia.Under the e-commerce environment,the rapid demand of customers and the ever-changing market,the rapid development of the economy put forward higher requirements for logistics.Dynamic logistics alliance as a dynamic alliance theory in the field of logistics applications,whether it can successfully and efficiently form a dynamic logistics alliance has become a key factor for enterprises to win the core competitiveness.And because the dynamic environment in which dynamic logistics alliances are constantly changing,the original method system is not perfect now,and it is necessary to innovate the selection methods of partners in dynamic logistics alliances.aim to provide an objective basis for alliance decision-making and the alliance's competitiveness in the alliance as a whole,as well as for all league members.On the basis of comparative analysis of weak links of previous studies,by studying the relationship between value chain and competitive advantage,competitive advantage and alliance evaluation,the evaluation effect of competitive advantage theory on alliance portfolio strategy is determined,again with the introduction of the electronic commerce value chain thought,from the perspective of value chain,analyzes the influence factors of the alliance with competitiveness,combining the theory of competitive advantage and the electronic commerce value chain theory,design of dynamic logistics alliance strategy system;Finally,based on the systemic consideration,combining the theory of relationship,DEA,F-AHP to build partner selection model of three phases: phase one,based on the relationship between theory combining with agility to consider the cooperation ability and response ability relatively low enterprise filtering;phase two,we use DEA method to evaluate the relative efficiency between enterprises in the business sector,and select the best candidate partners for each link.Phase three,from the alliance,logistics capability,the relationship between enterprise Angle design portfolio strategy evaluation index system,using F-AHP method for comprehensive evaluation of portfolio strategy to get the optimal portfolio strategy and determine the final partner.Compared with the existing research results: In terms of index design,the first stage on the basis of the relation theory to join agility metrics,narrowed the search domain,in the late phase iii consider build a relatively complete portfolio strategy evaluation system,avoid the evaluation results in local optimum;In terms of Model method,by using several methods,systematic process in stages,and combination of qualitative and quantitative analysis,make full use of mathematical tools and decision-making experience,improve the scientific nature and rationality of the choice decision-making;In practice,through the example application of the logistics business partner selection,this method has the effect of rapid assessment,decision support,the feasibility and effectiveness of the method is validated,the alliance partner selection problem with strong practical significance.