Research On The Recycling Pricing Strategy Of Waste Electronic Products Based On Game Theory

With the development of society and the progress of technology,the life cycle of electronic products is shortening and the number of waste electronic products is soaring.The problem of shortage of resources and environmental pollution is becoming more and more serious.In order to solve this problem,many countries have formulated a number of laws and regulations to improve this problem.Many related enterprises are also gradually taking the recycling of waste electronic products as the focus of development.Scholars have also carried out research on the disposal of waste electronic products from different aspects.Therefore,the recovery of electronic products has become one of the hotspots of attention.At present,most scholars have shown that product recovery and reuse can achieve supply chain coordination,and the recovery pricing of waste electronic products can have the most direct impact on the recovery efficiency of the recycling channels.Therefore,this paper has carried out an in-depth study on the problem of recovery pricing strategy of waste electronic products in reverse channel.Two recovery pricing model are built including a recovery pricing model of waste electronic products in single reverse channel and a recovery pricing model of waste electronic products in multiple reverse channel,which objectives are maximizing payoff.Based on the single reverse channel model,three game structures are discussed including Complete information static game,Stackelberg game and cooperation game.Moreover,numerical simulations are provided to exemplify implicit optimal solutions of three games while they will also be used for comparison of the four games.Based on the multiple reverse channel model,a n-person non cooperative game model is discussed.And a genetic algorithm is designed to solve the model.Moreover,numerical simulations are provided to find out the effective solution of Nash equilibrium.It also provides a theoretical basis for the enterprises to formulate the recycling pricing strategy of waste electronic products.