The Impact Of Business Model Innovation On Enterprise Performance:Regulation Of Environmental Uncertainty

With the acceleration of global economic integration,the internal and external environment of enterprises has become increasingly complex,and competition among enterprises has become increasingly fierce.Business model innovation has become an effective way for enterprises to maintain their sustainable competitive advantages and improve their performance.However,domestic and foreign scholars mostly focus on case analysis for the relationship between business model innovation and enterprise performance.There are relatively few empirical studies.Under the background of China's economic transformation and development,the uncertainty of the enterprises environment has become increasingly prominent.Under circumstances where the environment is uncertain,The research on the relationship between business model innovation and enterprise performance is still in the preliminary research stage,and it is a major subject currently studied by academic circles.In order to deeply study the impact of business model innovation on enterprise performance,this article analyzes the concept of business model innovation and the implications of environmental uncertainty and enterprise performance on the basis of relevant literature research.The business model innovation is divided into six dimensions: value proposition innovation,customer interface innovation,cooperation model innovation,operating model innovation,marketing model innovation and profit model innovation.Enterprise performance is divided into two dimensions: market performance and financial performance.The hypothetical relationship between business model innovation and enterprise performance was established.A conceptual model of the relationship between business model innovation and enterprise performance was constructed.The hypothesis was validated through empirical research methods.The results showed that business model innovation and business model innovation each dimension has different influences on enterprise performance and various dimensions of enterprise performance.Among them,profit model innovation has the greatest impact on enterprise performance and market performance,customer interface innovation has the greatest impact on financial performance.Operational model innovation has the least impact on enterprise performance,market performance and financialperformance.In addition,this paper studies the role of environmental uncertainty in regulating the relationship between business model innovation and enterprise performance.It divides environmental uncertainty into three dimensions of market volatility,technological change,and competition intensity,and builds an environment of uncertainty on business models.The moderating role model of the relationship between innovation and enterprise performance,and hypothesis testing,shows that market volatility and competition intensity have a significant positive adjustment effect on the relationship between business model innovation and enterprise performance,and technological change has no significant effect on the relationship between business model innovation and enterprise performance.According to the research conclusions,this paper finally provides practical inspiration and related suggestions for enterprises to improve performance through business model innovation.