Research On The Impact Of Business Model Innovation On Enterprise Performance

To be successful,companies of any size and industry category must constantly engage in innovation activities.Innovation includes not only innovation at the technological level,but also innovation at the business model level.In this Internet era,the competition of business models has become more and more intense,and business model innovation has become the topic of much academic attention.Scholars and business managers at home and abroad generally believe that business model innovation plays an important role in maintaining the competitive advantage and improving the economic efficiency of enterprises.However,there is still no unified understanding of the relationship between business model innovation and enterprise performance in academia,and there is a lack of empirical evidence supported by large samples of survey data,so further research is needed to verify the impact mechanism of business model innovation on enterprise performance.In the context of increasingly intense competition,the business environment in which companies operate may change at any time,and such changes are in most cases full of uncertainties.Therefore,when studying the relationship between business model innovation and enterprise performance,the moderating role of environmental uncertainty needs to be taken into account as well.This study aims to investigate the relationship between business model innovation and enterprise performance.Based on the sample data obtained from the questionnaire survey,the hypotheses proposed in this study are empirically verified.The results show that(1)business model innovation and its dimensions have positive effects on enterprise performance,among which,novel business model innovation has the highest degree of influence;(2)market uncertainty and competitive uncertainty play a positive moderating role in the transmission mechanism of business model innovation affecting enterprise performance,while technological uncertainty does not have a moderating role;(3)there are significant differences in the effects of business model innovation on enterprise performance for firms with different seniority,scale and industry categories.Based on the above findings,this paper makes the following suggestions from the perspective of enterprises:(1)Enterprises need to fully understand the nature of business model innovation and make reasonable use of business model innovation;(2)Enterprises need to pay attention to environmental changes in the business process,actively respond to environmental uncertainties,and improve the ability to identify opportunities;(3)Enterprises need to objectively assess corporate capabilities,clarify the current business situation,cultivate entrepreneurial capabilities and vigorously develop corporate capabilities,etc.These suggestions can better help enterprises make more scientific and reasonable decisions in the process of business model innovation,and further improve enterprise competitiveness and enterprise performance.