Study Of Rural E-Commercial Development In Suining County,Xuzhou City

The 19 th National Congress of the Communist Party of China proposed a plan for rural vitalization,CPC Central Committee and State Council has published <Proposal of the Strategy of Rural Vitalization >,announced that “Vigorously building a wide range of infrastructure to promote the development of rural e-commerce,encouraging and supporting all kinds of market entities to innovate and develop a new type of agricultural industry based on the Internet,deeply implementing e-commerce into rural comprehensive demonstration,and accelerating the modernization of rural circulation.” Thus,the in-depth study of the development of domestic rural e-commerce,for the development of domestic rural e-commerce theory and improve the rich model experience,as well as the rapid development of rural areas and farmers to increase income and prosperity,has very positive and practical significance.Based on the analysis of relevant literature at home and abroad,this paper focused on the "Shaji model" of e-commerce development in Suining County in the current new development stage.Resorted on field research and questionnaires,the paper analyzed the status quo of industrial development of online furniture sales in Saji,figured out its development problems,and organized the rural e-commerce advantage of the conditions and experience of current development in Suining County.This paper comprehensively used the model tools such as PEST,Porter Five Force Model and SWOT to systematically sort out the environment and market for the development of rural e-commerce in Suining County,and provided reference for the development of e-commerce.Meanwhile,this paper also investigated e-commerce practitioners by issuing questionnaires,and understood the personality traits,business characteristics and relevant requirements of e-commerce practitioners in the development process,which helped to resolve the crux of the problems that need to be solved in the process of development.After the research and analysis,this paper pointed out that Suining's development of rural e-commerce needs to change the current development status of "big and complete" as soon as possible.It is necessary to base itself on the market segments to create e-commerce brands with their own advantages and to speed up the promotion of local rural e-commerce industrial cluster development,thus forming a scale effect,lowering operating costs,reducing the vicious competition and enhancing the overall competitiveness.Furthermore,Suining County should also continue to improve the supporting environment for the development of rural e-commerce and provide a more complete and effective guarantee for the rural e-commerce in the region to become bigger and stronger.