Research On Marketing Strategy Of C Cosmetics Square Based On Female Consumption Behavior

C Cosmetic Square is a high-tech health skin care center integrating cosmetics sales,high-tech beauty,medical beauty,skin care and health care.Nearly a thousand kinds of cosmetic brands are operated,with a business area of 10,000 square meters,and it can be described as one of the few in the country.C cosmetics square is located in the modern high-end women all-round health skin care center.And its marketing behavior is mostly based on traditional marketing methods such as wall advertising marketing,in-store experiential marketing,and holiday price promotion.Relatively single marketing tools,marketing ideas are relatively backward,in the skin care cosmetics sales gradually into the era of e-commerce background,C Cosmetic Square cosmetics in the marketing advantages show a more obvious lack of current mainly rely on beauty skin care activities to attract customers and drive Skin care cosmetics sales.Based on this situation,this article researches the cosmetic marketing of Cosmetics Plaza C.According to the characteristics of the cosmetics industry and the consumer preferences of female consumers,it is proposed that in the marketing of Cosmetics Plaza C,a differentiated marketing strategy should be selected to target the marketing of high-end cosmetics market.Focus on expanding marketing channels and optimizing traditional promotion methods.In the expansion of the new media marketing channel,through the cooperation with network service providers and mobile service providers,the company will launch full-line marketing and focus on social marketing and mobile marketing.In the optimization of traditional promotion models,one focuses on the development of differentiated marketing on the other.It is necessary to increase the interaction with consumers through event marketing and innovate marketing methods so as to improve the popularity and reputation of C Cosmetics Plaza.