Research On The Influencing Factors Of Micro-insurance Demand In China

To avoid risks is one of the most basic needs in people's lives and word.Since the reform and opening up,people's risk awareness and demand for insurance are continually increasing.In this context,China's insurance industry is undergoing a stage of vigorous development.Most traditional commercial life insurance aim at the middle and highincome groups in the city,while the majority of the rural residents have been excluded from the insurance services.In fact,the rural residents need insurance more than the urban residents since the rural residents face more variety of risks and their ability to withstand risks is poor when compared with the urban residents because of their relatively low income level in China.The rural micro-life insurance can fill the vacancy of the rural social security system with its moderate cover,low premiums,simple policies,and underwriting claims and it can play an active role in risk coping.The development of micro-insurance is conducive to the construction of a harmonious society,the construction of a new socialist countryside,and the development of the financial industry,so the government attaches great importance to it.In recent years,micro-insurance has appeared in developing countries and has achieved certain results,the development of rural micro-insurance in China is also in its primary stage,and there are many restricting factors.The demand of the rural residents hasn't been fully satisfied.Thus this paper choice the rural micro-insurance as the research object,through analyzing the current situation of micro-insurance demand and factors affecting micro-insurance demand in China of the theoretical analysis and empirical analysis,to explore the influence factors of the small insurance demand in China,the model for the development of the small insurance in China.