Study On The Insurance Demand In Shaanxi Province

With the development of Chinese economy, our insurance also developed a lot.Since1980, the development of our insurance has a great increase after recovery. From1980to2011, the insurance income increased from4.6hundreds million to14339.25hundreds million. In2004, insurance ended it’s transition first and entered into thestage of open. Having experienced30years of open stage, Chinese insurance graduallyconnect with the international financial and be an important part of our nationaleconomy. Till2011, our insurance income reached59828.94hundreds million. Thegreat insurance development potential especially from2008that earthquake、 icedisaster、 influenza and the typhoon happen frequently shows the importance ofinsurance and increases the insurance demand.Based on the discussion of Chinese insurance present situation, this paperdiscussed Shaanxi’s insurance development situation combining quality analysis withquantity analysis and combining theoretical analysis with empirical analysis. First,after compared Beijing’s insurance situation with Shaanxi’s present development, wediscussed Shaanxi’s insurance level in the country by using cluster analysis. Also, wecompared the present development with the past condition to predict the futuredevelopment. Then, we find out the influence factors of Shaanxi’s insurance and set upmultiple regression models. Using ridge regression analysis in the SPSS software todiscuss the property insurance and using stepwise regression method to discuss thepersonal insurance. Last, on the basis of the empirical analysis, we proposed strategiesto promote the development of insurance.