A Study Of On The Financial Case Of Bright Dairy's Overseas Merger And Acquisition On Synalit In New Zealand

Affected by the event of melamine in 2008,the domestic dairy industry suffered heavily and the consumers became to lose confidence to the domestic dairy industry because of this.In order to turn around the situation and regain the reputation so as to achieve more consumer recognition and get rid of the situation in which dairy producers similarities exist commonly,the new corporate strategies came on stage is to occupy the high-end infant milk powder market and embark on overseas mergers and acquisitions.Synlait in New Zealand also has its limitations,such as small size of national land and insubstantial population,domestic market is not sufficient to drive the economic benefit of business.Therefore,there is complement on each other's advantages since Bright Dairy has a mature,stable and advanced sales channel and Synlait in New Zealand has high-quality products,which is a solid foundation to enter the high-end infant milk powder market.There is a comprehensive introduction on relevant transactions and the some details of the overseas mergers and acquisitions of Bright Dairy in this article.Specifically,this article introduces part of basic theories on overseas mergers and acquisitions,basic profile of Bright Dairy and merger and acquisition process and follow-up survey of Synalit in New Zealand.Driver analysis,strategic financial positioning analysis,financial risk analysis and financial performance are conducted on the overseas mergers and acquisitions by using relevant financial theory.In addition,it is also necessary to summarize and refine on the actual effects after the mergers and point out the overseas mergers and acquisitions in terms of the strategic positioning from international perspective,and to avoid overseas mergers and acquisition payment risk,information asymmetry risk and post stage risk as a result.This article also analyzes whether the financial performance of Bright Dairy has been improved from the overseas mergers and acquisition.The overseas merger and acquisition is obviously a success and it can provide experience and the basic train of thought for other overseas mergers and acquisitions transactions in the dairy industry.Other dairy companies with intention to embark on overseas mergers and acquisitions can explore its own way of success by considering its own characteristics and using the methodology of universality and particularity.