Research On Financial Capability Evaluation And Promotion Of Bright Dairy

Financial capacity is the force exerted on financial controllable resources by the company with financial knowledge and means,and it is an important embodiment of the company's comprehensive competitiveness.Therefore,the evaluation and analysis of the company's financial capacity to find the key problems restricting the improvement of the company's financial capacity is conducive to the company's management to find the problems in the operation,to find an effective way to improve the company's financial capacity,and to enhance the overall competitiveness of the company.As representative of our country's dairy company,bright dairy slowdown in recent years,significantly weaken the market competitiveness,financial capacity as the breakthrough point,to find the key issues of corporate financial capacity to ascend,to short bright dairy found itself,and which was improved,and,in turn,promote the company's financial capacity,enhance the competitiveness of the company.Taking bright dairy as the research object,this paper uses the research methods of literature analysis and quantitative analysis to deeply analyze its financial capacity and the key problems restricting the improvement of financial capacity.Firstly,it introduces the general situation of bright dairy industry from the aspects of basic situation and financial status.Secondly,the evaluation index system of financial capacity of bright dairy was constructed from six aspects: solvency,profitability,operating ability,investment ability,management and control ability and growth ability.Thirdly,based on the financial data from2015 to 2019,the comparative analysis of financial indicators was used to carry out longitudinal evaluation and analysis on the financial capability of bright dairy.20 sample companies in the same industry in China were selected and the financial capability of bright dairy was evaluated and analyzed by factor analysis.Combined with vertical and horizontal analysis,find out the key problems restricting the improvement of financial capacity.Finally,based on the analysis of the problems,combined with the actual development of bright dairy industry,put forward measures to improve the financial capacity.Bright dairy can broaden the financing channels,and optimize the debt structure to improve solvency,by appropriating adjustment of product structure to increase profit ability,by strengthening the inventory andthe management of accounts receivable to improve operation ability,by strengthening the related diversification to promote investment ability,by reducing the sales rate to improve the control ability,through perfecting the main 1+2 complete industry chain and expand product sales mode to improve the growth ability.