Research On The Cultural Construction Of Jilin Jichun Pharmaceutical Limited Corporation

Culture is a company's soft power,strong cultural background can make enterprises in the complex and changeable competition in the dominant position,quickly deal with the market change,seize the opportunity,so as not to be eliminated by the market.Throughout the development of private enterprises,some private enterprises can develop steadily,and some private enterprises are going up and down,even eliminated by the market.Further analysis of the reasons why failed enterprises fail is mainly due to the lack of core competitiveness.The enterprise culture,as the key factor and link to form the core competitiveness of the enterprise,is becoming more and more highly valued in the practice of the enterprise.Many enterprises have sought the improvement of economic benefits from one side of the past to pay attention to the cultural construction of the enterprises.With the deepening of economic globalization,enterprises have more resources and opportunities,but at the same time,they are also facing great challenges.Nowadays,Internet is developing so fast that the collision and communication between cultures all over the world is inevitable.Influenced by western culture,China's corporate culture is gradually showing new trends,such as philosophy and management.Culture is also playing a significant role in the development of enterprises.Research shows that enterprises with stable and realistic corporate culture are always in the leading position in the market.Jilin Pharmaceutical is a comprehensive modern enterprise.It integrates production,research and marketing of pharmaceutical,sika deer,deer series and health care products.This article takes Jichun pharmaceutical as the research object.Through reading the related literature of enterprise culture at home and abroad,referring to the case of successful enterprise culture construction at home and abroad,this paper analyzes the problems encountered in the construction of enterprise culture in Jilin pharmacy,and makes corresponding solutions according to the actual situation of the enterprise.By using the method of literature,questionnaire and inductive analysis,this paper analyzes the problems existing in the material culture,behavior culture,system culture and spiritual culture construction of Jichun pharmaceutical,and discusses the main problems existing in the current cultural construction of the enterprise,and puts forward some suggestions and strategies to improve it.Finally,it summarizes the full text and puts forward the problem of how to promote the construction of enterprise culture by private enterprises.For reference.