Study On The Marketing Strategy Of Anxin Branch In Life-insurance Company Of China

China Life-insurance Company is a state-owned super financial insurance company.It is the world top 500 enterprises and the top 500 Chinese brands.Since its establishment,it has been playing a leading role in the insurance market.In first April,2017,the Central Committee of the Communist Party of China and the State Council decided to establish the Xiong an new area in Hebei.When the message occurred,a lot of people were shocked.The establishment of the Xiong an new area is a major historical strategic choice made by the Party Central Committee at the core of Comrade Xi Jinping.In the new historical background,life China branch is facing new opportunities for new and new challenges,the marketing strategy must optimize and adjust.In this paper,the author used Anxin Branch as an case to study marketing strategy.Foreign and domestic related research of the marketing strategy,research on the background and current economic situation,the use of forward-looking thinking,the social issues into the thesis.In addition,using case study method,to China life Anxin branch as the research object,the focus on the market situation,deeply analyzes the opportunities and challenges of the new development strategy for male New branch.This paper is based on 4P's classic marketing theory,which was pioneered by Jerome Macarthy,a marketing major.The author has obtained a series of relative theoretical results of reference value.There are opportunities to support the company's marketing strategy the new problems,the author from the innovation of marketing strategy,marketing strategy,improve the supporting measures to promote the establishment of a new model of insurance marketing and docking xiongan new construction and development needs put forward countermeasures in four aspects.Not only the internal management ability of the company is considered,but also the development opportunity of the company is butted.