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Strategy Research On The Traditional Marketing Development Of S Life Insurance Company Shandong Branch

Posted on:2018-06-20Degree:MasterType:Thesis
Country:ChinaCandidate:J L WangFull Text:PDF
GTID:2429330596457002Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since entering the new century,the development of human life insurance salesmen began to get a lot of attention,especially in 13 th Five-Year the beginning of the period,China's insurance industry has made great achievements in the development,people's living standards improved.But at the same time,the human resources development of life insurance salesmen can't keep pace with the development of modern society.In the period of rapid development of the insurance industry,the adverse factors in the human resource development strategy of the agent system have been increasing and expanding,which will affect the development of the insurance industry.S life insurance company Shandong branch in order to solve the problems of high turnover rate of employees and the lack of relevant measures,optimizing the corresponding agent marketing personnel development strategy.In this paper,combing the current status of research with the analysis of the team,analysing the S life insurance company Shandong branch in marketing agency staff development problems,and putting forward reasonable suggestions,then the policy of the marketing agency staff development will be better.Providing the reference for the market competition of the S life insurance company shandong branch.
Keywords/Search Tags:life insurance marketing, agent marketing staff, income, retention
PDF Full Text Request
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