Research On Application Of Multiple Linear Regression Model In Marketing Method Of Enterprise Value Assessment

With the development of the financial management theory,making the value of the company maximum has become a more recognized financial management target In academia,which has led to the need to evaluate the value of the enterprise.While the market development of Western countries is more perfect,the early theory of enterprise value evaluation is also established and developed here.The development of Chinese enterprise value evaluation theory is relatively late,and accordingly,the time for applying it to the economic market is also relatively late.In addition,since the initial service target of Chinese enterprise value assessment is state-owned enterprises,the focus of the early academic research is different from that of Western countries.Confined to these backgrounds,there are many factors in the qualitative analysis of enterprise value assessment in China currently,and the evaluation is subjective.Therefore,the introduction of multiple linear regression models in marketing method and the use of quantitative analysis tools can make the assessment process and results more objective and fair.This article expands from the following aspects.The first part of the introduction gives a general description of the research of this article,including the research background,purpose and significance,and the use of quantitative analysis to improve the research review of the enterprise value evaluation marketing method.The second part analyzes the implication of the enterprise value,studies the marketing method in the enterprise value evaluation method,and studies how to introduce the multiple linear regression model when using the marketing method to evaluate the enterprise value,and clarify its application premise and application method.The third part introduces specific cases and conducts a detailed study on the process of introducing multiple linear regression models to evaluate corporate value in the marketing method,especially the selection of comparable indicators and the establishment of multiple linear regression model,then compares the evaluationresults in the case and analyzed the difference between the market price of the case and the evaluation conclusion.The fourth part analyzes the advantages and disadvantages of the method used,and finally draws a conclusion.