Research On Financial Risk Evaluation Of Listed Companies In FMCG Industry

The rapid development of the national economy has stimulated the demand of domestic and foreign markets for fast-moving consumer goods in China.However,the industry has low barriers to entry,and the rapid growth of fast-moving consumer goods companies has brought about the homogenization of similar products,which has caused companies to face the production and operation of the market.The risk is getting bigger and bigger.Financial risk assessment has become an important part of modern enterprise financial management.It is of theoretical value and practical significance to correctly evaluate financial risks and guide enterprises to take measures to avoid risks.Based on related theories of financial risk and domestic and foreign scholars' research results,the paper first elaborates the definition and characteristics of FMCG,the classification and causes of financial risks,and the concept of financial risk assessment and the basic principles and modeling procedures of the abrupt progression method.Secondly,starting from the status quo of the FMCG industry,this paper analyzes the necessity of evaluating the financial risk of the industry,compares and analyzes the methods of traditional financial risk assessment,summarizes the advantages and disadvantages of these methods,and explains the applicability of the mutation progression method to evaluate financial risks..Eighteen indicators were selected from the six aspects of solvency,profitability,growth capacity,cash flow,liquid assets and others to constitute a financial risk evaluation index system,and the financial indicators were analyzed using the SPSS 19.0 software factor based on the mutation series theory.The order of importance is to establish a financial risk evaluation index system that meets the characteristics of the fast moving consumer goods industry.Finally,taking samples from 201 fast-moving consumer goods industry companies from 2014 to 2016 as a sample,after standardized processing,the comprehensive scores and rankings of the sample companies are obtained based on the mutation series theory,and then the final level indicators that lead to abnormal total scores are found according to the indicator system chart.To accurately and effectively evaluate the financial risks of listed companies in the FMCG industry,enabling the company to take appropriate measures in time to avoid possible financial risks and ensure the sustainable and healthy development of the company.