Research On The Combination Of Xi'an Branch Of Bank Of Kunlun And Finance Under The Background Of New Normal Economy

At present,China economy has entered a "new normal",the so-called economic norm is in economic structure symmetric state economy based on sustainable development,including economic sustainable steady growth.The new economic norm is that the steady growth of the economy,rather than the total economy;symmetric state focus on economic structure,and not just GDP and economic scale.The new economy is to promote the development of the normal growth,with the development of growth.In this context,the financial industry to keep pace with the times,development strategy,business philosophy,business model,product form,customer development,risk prevention and so on aspects of bold exploration and bold innovation,by further strengthening the combination with industryt,this is a worthy of research and theoretical issues,is an urgent practical problem.The Bank of Kunlun since its establishment in April 2009,Head office clear positioning of the whole line of development goals,the ideal of development,and adhere to the developmentpath of differentiation.The Bank of Kunlun take China oil group and its industrial chain customers as the core customers,constantly optimize the combination of industry and finance,to carry out the characteristics of financial services in the top-level design and strategic deployment of the head office of the Bank of Kunlun,formed a unique combination of the mode of production.This paper take a research on"the three platform,four chain and up and down,the middle of flowering"that the Xi'an branch of the Bank of Kunlun has insisted in practice for many years.Further analysis the big data and cloud computing and Internet banking could bring the opportunities and challenges for he Xi'an branch of the Bank of Kunlun.Especially through the further research demand situation of the oil enterprises in Shaanxi and oil industry chain upstream and downstream enterprises of the financial products and financial services,putting forward the combination mode of Xi'an branch to further improve,cultivate new growth point of business bank management ideas in order to meet the challenges in the future.The research provides suggestions to solve difficulties and problems encountered in the business,hoping to promote the vigorous development of the Bank of Kunlun Xi'an branch,and carry out the combination of business to provide a reference for the similar city commercial bank.