The Research Of Apple Industry Competitiveness Analysis And Development Strategies In Chengde County

The state council focused on the theme of implementing the rural revitalization strategies in 2018.According to the general requirements of industrial prosperity,plans were made for the coordinated development of rural economy.The path of revitalizing the socialist countryside with Chinese characteristics,making agriculture a promising industry and making farmers an attractive profession was put forward by the state council.The strategy of rural revitalization has brought more and more attention to the development of county agricultural industry.The implementation of the rural revitalization strategy is the general starting point for the issues of " agriculture,farmer and rural area" nowadays.Studying rural and industrial revitalization is the material basis for rural revitalization,a major judgement to enhance rural attraction,cohesion and centripetal force.Chengde county is the important county of the apple industry in Hebei,and the top hundred cities of high quality apple base in China.The development of apple industry in Chengde county is vital for promoting the revitalization of the countryside and the development of the industry.In recent years,the apple industry in this county has shown its own advantages,but it also has many problems that restrict its sustainable development.It has been an important issue for of the regional agricultural industry to investigate that how to hold the advantages of the apple industry in Chengde county,explore the development of the apple industry and enhance its competitiveness in the new period.Studying the development of apple industry in Chengde county plays an important role in increasing the income of farmers,guiding the development of industry scientifically,promoting local economy and driving the characteristic industries.This paper was based on the actual economic development situation of Chengde county,planting situation of the apple industry,the relative supporting industries,the infrastructure construction and the market.We adapted random sampling investigation and quantitative-qualitative analysis,and we carried on the semi-interview and field survey to the farmers.Through literature search,field research and empirical analysis,we analyze the factors of industrial development scientifically in macro and microscopic.The diamond model was applied on the macro level,which analyzed the factors of competitiveness of the apple industry in Chengde county in terms of production factors,demand,government,opportunities,strategic structures and related supporting industries.The micro level was according to the cost of apple production.The Douglas production formula was employed to investigate the contribution rate between the input factors.We explored the rational allocation of resources in apple production process and provided management references of the apple growers.We found that Chengde county will develop the characteristic apple industry according to the superiority of regional resources and environment and provide reference for regional agricultural industry;There are still more shortages in the development of apple industry industrialization.The construction of the social service system that continues to promote the development of the apple industry in the region is important.It is necessary to innovate and manage in Chengde county;In order to promote the development of its apple industry,we must take the market demand as the basic guidance,take the quality brand as the development goal,and promote the development and expansion of the apple industry.This article mainly analyzes the development and revitalization of characteristic counties in Chengde County of Hebei province.In terms of the aspect of regional economic development,the research on the sustainable development of the apple industry and the apple industry was rarely.On the county aspect,the case analysis of the development and revitalization of the characteristic county industry were lack.The innovation of this article is to take the development of the apple industry in Chengde as an example,to evaluate the various factors before and after the production of the apple industry in the region,to identify the development ideas of the industry and to point out the problems in the development of the apple industry.