International Competitive Power Of Apple Industry In China

Apple is one of the most popular fruit in the world and widely produced in 80 countries and regions. China's apple industry plays a vital role in the country's national economy. Since 1992, the apple production of China has surpassed that of the United States to become the top in the world. The Past two decades have witnessed a fast development of China's apple industry and its remarkable role in the readjustment of agricultural structure, the increase of farmers' income and the earning of foreign exchange through export. The dissertation takes WTO and the readjustment of agricultural structure as the background. The study is based on theories as industry production, market balancing, comparative advantages and international trade, adopts method comparative analysis, positive analysis and normative analysis to analysis the competence of the apple industry in different counties by five indicators: the International market share, unit area yield, the ratio of production and consumption, index of normalized trade balance, index of revealed comparative advantage. The leading conclusion of this dissertation is that apple is one of China's few agricultural products with obvious international competitive capability. Compared with other apple production countries, China has the advantages in production scale, rich ecological resources, price and location, which are positive for the development of china's apple industry. However, there also exist some obstacles such as low quality of the apple and the low level of commercialization and marketing system, low standardization of production and so on, which seriously hampered exports of the apple.The deep-seated factors of competitiveness of apple industry such as the level of Apple's quality and safety, the volume of science and technology input, the impact of new trade barriers, the level of the related industrial chain, the macro-regulation and control of the state, directly affect the development of China apple industrial, only to improve the above factors, constraints can be cracked. To achieve this, China has to make good use of its comparative advantage of the apple industry and take the effective measures such as establishing a modern cultivation and management system; perfecting fruit storage, transportation, processing system; raising the scientific and technological innovation capability; fostering the leading enterprises; improving the storage condition and commercialization processing standards; encouraging the cultivation of leading production and marketing corporations; enhancing marketing services, adopting appropriate technical trade measures and so on.