Industry Competitiveness Research Of Shandong Apple

China has an important position in the world production of apple. Currently, Chinahas the world the share of apple production by50%. Apple’s plant needs to have goodecological conditions, including soil, temperature, light, rainfall and other ecologicalindex. China mainly has apple production advantage regions including advantageregion of loess plateau and bohai bay region advantage. Typical representative isshandong province and shanxi provinces respectively. Among them, Apple plants ofshandong province has a long time.IN1950S, an American missionaries introducedshandong yantai apple varieties. Since then, apple trees in China under the conditionof appropriate nourish and bear fruit, make China apple become the internationalcompetitive advantage agricultural products.Since reform and opening up, shandong province has always kept appleproduction advantage position. Because of its appropriate ecological conditions, thescientific research strength of continuously devotion, make that shandong apple both inthe production or benefits are in ahead of the other provinces. In2009, shandong appleproduction as high as7.71million tons, accounts for the production of apple’s share of25%. Planting area of2.704million is although less in shaanxi province, but yield is farhigher than the level of shaanxi province. At present, shandong apple especially yantaiapple already thorough popular feeling, household names, the brand value has8billionyuan and the first of the fruit brand value.Although in recent years shandong apple obtained fast development. Howeverwith the current domestic and international situation changing, shandong apples arefacing a lot of opportunities and challenges. First of all, in2009shanxi apple productionhas as high as8.052million tons, in excess of shandong province in the first. Applequality and social approval, constantly improve in shanxi province. And the index ofshandong province has been narrowing. In addition, shaanxi government attachedimportance to apple industry, support larger efforts. All of the shandong apple putsforward a great challenge. Second, the international community based on thedevelopment of the Chinese economy expected good, keeps appreciating yuan, Chinaapple in the price on the international market advantage constantly to be weakened, plusinflation, apple prices are soaring. Again, the signing of the ECFA agreement of Chinaand Taiwan, makes the Taiwanese fruit pouring into China, impacting mainland fruitmarket. The increase of alternative product for apple consumption demand form strongimpact.This paper studies the competitiveness of the industry of shandong apple usingfruit economics, industry economics, the theory of comparative advantage, diamondmodel and the theoretical basis including the combination of quantitative and qualitative,empirical research and normative research, macro and micro research methods. This paper is divided into7chapters. The first part is introduction. The secondpart is the theoretical basis and literature review. The third part is the introduction ofChinese and shandong province apple industry development’s present situation. Thefourth part analyzes shandong apple competitiveness through the market share, costbenefit analysis, price analysis. The fifth part using diamond model analysis frameworkanalyzes shandong apple competitive influence factors. Part6respectively introducesin the U.S., France, Japan apple characteristics of the development of industries, andsums up the developed countries apple industry development characteristics. Accordingto the stated above Part7putS forward countermeasures to improve the competitivenessof the industry of shandong apple.