Research On Brand Promotion Of NJ Food And Beverage Company

In recent years,with the continuous development of the economy,the acceleration of people's living rhythm and the improvement of their living standards,the frequency of eating out is becoming more and more frequent,thus making the scale of the catering industry expand rapidly.However,the competition in the industry is also very fierce.With the continuous improvement of the management mode,the catering industry began to shift from the traditional food processing to the chain management mode and industrialization stage,followed by the increasingly obvious brand effect.How to do a good job of brand-building and brand promotion in the competition is particularly important.However,in the process of rapid development of catering industry.However,due to the short development time of modern catering management mode in China,imperfect market supervision and poor brand management by operators,etc.The development of catering enterprises has a negative impact.In order to break through the traditional management idea and create the classic brand,the catering enterprise should not only learn how to manage the brand scientifically,but also combine the traditional Chinese food culture with the modern management mode.Create a unique cultural connotation of the food and beverage brand,do a good job of brand promotion,promote the steady development of the industry.NJ Food & Beverage Management Company is a produces and sales of beef noodle and some special snacks enterprises,in the case of good catering industry development potential,mainly to produce and sell food,after nearly 4 years of physical store management,Sales have been steadily rising,now plans to expand the scope of business to open branches.Under the premise of brand chain operation,the current brand promotion mode of NJ Food & Beverage Management Company can't meet the demand of brand chain management mode.Through the questionnaire survey,we can find that NJ Food & Beverage Management Company still needs to be improved in brand concept,brand image shaping,product research and development,target market,brand positioning and brand promotion channel.These also lead to the slow growth rate of sales management of NJ Food and Beverage Management Company,the low level of consumers' recognition of the brand,the lack of depth of brand promotion,and the failure to maximize the brand value,which ultimately affects the process of the development of the enterprise.For the company's current brand promotion deficiencies in NJ restaurant management company optimization strategy of brand promotion need to start from the following points: first,the formation of "enjoy health,enjoy happiness" brand concept,good brand concept is a prerequisite for brand promotion,only in the enterprise established in accordance with thepremise of social public values in order to successfully carry out the brand promotion,so that consumers accept the brand,to become brand loyal customers.Second,in terms of product development,to have the representative characteristics of the brand products,whether it is the development of the flavor and nutritional needs in the market to form its own brand,in order to meet consumer demand that is a strong guarantee for brand promotion.Third design,with the impact of brand image on brand image,brand advertising and brand mascot and reset design,form a corporate logo is brand extension has real properties in the market circulation of the representative of the brand image.Fourth,to determine the target market positioning,any enterprise must first do a good job market and brand,target market and brand positioning are complementary relationship between the two brand promotion,only to find the market only the promotion of market space,with the right brand have room for development.Fifth,to create a full range of brand promotion channels,in the digital information age,the traditional way of promotion has been unable to meet the business and consumer demand,in advertising products,store and store image,the public network platform establishment and promotion and ordering APP design,the use of modern means of communication to promote NJ brand promotion smoothly.In order to ensure the effective implementation of the extension program,NJ Food and Beverage Management Company must build a deep corporate culture to promote the brand in a healthy and effective manner.