Research On The Optimization Of C Securities Company's Brokerage Business Operation Mode

With the rapid development of Internet technology and the rapid evolution of new financial services,many Internet companies rely on their efficient and convenient online services and good customer experience to quickly arrange the securities industry.Traditional brokerage business,investment and financing business face all challenges.At the same time,the consumption habits and service needs of members of the society have changed greatly.People's demand for business transactions has increased,and the demand for online finance has increased rapidly.This requires that securities companies transfer rapidly from offline to online,so as to provide efficient,convenient and safe one-stop service.The securities industry has launched the construction of customer off-site account and unified account system,and began to adapt to the trend of Internet development.In recent two years,we have seen that domestic financial institutions have been transformed through the reception process,backstage management,centralized operation and risk centralized control.It promotes the development of operation industrialization,and achieves effective management cost control,and creates stronger business revenue and creativity.C securities company is a typical regional brokerage company.Its industry is in the upper and middle reaches.This paper first introduces the related concepts of brokerage business,and specifies the connotation of brokerage business operation mode,and expounds the theory of constraint,process reengineering and matrix management.Then through the introduction of the overall development of the domestic securities brokerage business and the five functional connotations of the operation mode,the specific operation mode of C securities company is drawn up.Secondly,through the questionnaire survey and interview,we know the relevant data in the development process of C securities brokerage business in recent years,and the planning thinking of senior managers on the future development,combined with empirical cases,and analyzed the existing problems of the C securities company's business operation mode.Then,it compares the similarities and differences between the C securities company and the other two securities companies from the aspects of marketing service,organizational structure and functional configuration.Finally,some suggestions are put forward to adjust the organizational structure of the branch organization,optimize the business management model,improve the performance appraisal system and establish the customer stratified service,and explain the guarantee measures for the implementation of the reform.This article provides a reference for other securities companies' operation and management,and has strong practical significance.