The Financial Performance Of The Enterprise To Fulfill The Social Responsibility

In recent years,with the rapid development of society and the obvious improvement of the economic situation,the public is paying more and more attention to the healthy diet,and the food safety problem is attracting more and more attention.With the continuous development of the food industry,the contradictions and problems are becoming increasingly prominent,especially the food safety problems,which have become the focus of the media and the general public.In such a complex situation,it is necessary for the food enterprises to actively fulfill their social responsibilities and increase their investment in social responsibility to improve the social image of the enterprises and to remedy the crisis of the public trust in the food industry in time.However,because of the social and social responsibility consciousness of our country has not been completely established,the enterprise has misunderstood the social responsibility and the government supervision is not in place,the food safety problem can not be avoided in time.Therefore,this article selects the representative enterprise Yili,which is more representative in the food industry of our country as the research object,and makes a more detailed study on the Ili group by searching the relevant documents.First,through consulting a lot of literature,we have a comprehensive understanding of the definition of social responsibility,the method of financial performance analysis and the relationship between them.Secondly,through the symbiosis theory and reputation capital theory,we analyze the financial performance transmission mechanism of corporate social responsibility.Thirdly,by reading the social responsibility report published in the past few years,it comprehensively evaluated the status of its social responsibility performance,referred to the authority social responsibility evaluation system,combined with the characteristics of the food industry to establish the social responsibility evaluation system,and compared with the comparable enterprise Mengniu milk industry and the Bright Dairy industry,to the Yili Group.The present situation of social responsibility is evaluated,that is,the sense of social responsibility of Yili Group is strong enough to fulfill its social responsibilities.Then,by using the method of index analysis,the financial performance of Yili Group is compared with Mengniu and Guangming from the perspective of profit ability and development ability closely related to the performance of social responsibility.It can be found that the financial performance of the group is good,and the social responsibility does notproduce negative shadow on the financial performance of the enterprise.The positive performance of social responsibility is not inconsistent with financial performance.Finally,the inspiration is drawn.It is suggested that we should strengthen the corporate social responsibility culture construction and establish a sound social responsibility information disclosure system.Finally,this paper summarizes the above case studies,and puts forward further thinking,and then explains the shortcomings in the process of the study,and puts forward the prospect of financial performance research on the future performance of social responsibility.