Research On Evaluating Model Of Social Responsibilities Of Commercial Banks

To effectively implement social responsibilities is not only a sign of being mature of a commercial bank, but also an important measure of gradually improving its own management system. The main responsibilities of a commercial bank are: responsibilities of economy, law, morality and charity involving its stakeholders. On bearing social responsibilities, there still exists a large gap between Chinese commercial banks and those from other countries; which reflects on weak concept of consciousness, fragile protection to employees, comparatively little support and contributions to charity, incomplete management system and lack of conception of righteous competition. Based on this, commercial banks in China should implement social responsibilities from different aspects, for example, from legal and institutional constraints, promotion of government and society and supervision and guidance of the public, etc. Especially, commercial banks should take improving its inside management system as the guideline, regulate the internal mechanism of self-discipline, and strictly follow the relevant norms of corporate social responsibilities.On the one hand, the construction of the index on social responsibilities evaluation system of the commercial banks contributes to improving their performance; on the other hand, it provides a rigorous criterion for fair evaluating the fulfill situation of social responsibilities.According to the experience from other countries, the positive effect of fulfilling social responsibilities is much larger than the negative one, say the expenditure. Fulfill corporate social responsibilities actively help to enhance the value of the banks and its competitiveness. In the long run, it embodies great benefits for the growth of the commercial banks.So far, China's commercial banks are far behind than those in the developed countries on fulfilling social responsibilities. It is high time that we should strengthen the development of "soft power": put the fulfilling social responsibilities into the overall development of commercial banks. Firstly, this paper discusses the situation of domestic and overseas commercial banks in fulfilling the social responsibilities. Secondly, it analyzes the current situation of fulfilling the social responsibilities and the causes to it, expatiating the importance of social responsibilities to China's commercial banks. Finally, this paper gives some constructive advice on how to better promote the fulfilling and practicing social responsibilities of domestic commercial banks.