Research On Performance Evaluation Of Chinese Online Game Listed Companies Based On LFPP-FAHP

Online game companies in our country are playing more and more important role in the course of rapid economic growth.In particular,the news that “The King of Glory” has a monthly turnover of 3 billion and the number of players exceeds 200 million sensationalized the entire society.Driven by this "Super Explosion" mobile game,the online games have become a super hot topic.The performance evaluation of online game companies is actually an interpretation of the overall strength of such companies.It is the means by which online game companies find their own ills and the important decision basis for investors to invest.At present,domestic academics have focused on the construction of financial index systems when they research on the performance evaluation of online game listed companies,and there are few studies on comprehensive performance evaluation,and most of them ignore the characteristics of the industry.The main researches and contributions of this thesis can be summarized as follows:This thesis first expounds the background and significance of this study,and summarizes the current status of relevant research at home and abroad.Then,combing the law evaluation system evolution of domestic and foreign listed enterprises' development.Next,based on the performance evaluation index system of domestic and foreign listed companies and combined with the characteristics of the listed companies in the game,a comprehensive evaluation index system for online game listed companies that meeted with China's national conditions is constructed.Considering that in the real life,purely objective evaluation methods can not fully meet the needs of the actual situation,especially in terms of index weights inviting experts to express the judgement is usually a certain degree of ambiguity,so this thesis introduced the logistic fuzzy priority planning model(LFPP-FAHP).Second,considering that the traditional static evaluation only evaluates the performance of a listed company in a certain year,this article will be statically expanded to a dynamic evaluation method for time series.In the end,this thesis takes China's online game listed companies as the research object,selects the major game listed companies to conduct their comprehensive performance evaluation research,and gives the overall performance ranking.The empirical results show that: firstly,the annual performance ranking of the listed companies in the online games has a low fluctuation in the top and the fluctuation in the middle;Secondly,the overall performance level of online game listed companies is unbalanced.Third,in terms of segmentation,most of the listed companies generally perform well in traditional financial performance.On the operational level,more than half of the enterprises scored less than 0.2,most of which were in poor levels.On the level of stakeholders,most online game listed companies have limited scoring performance in addition to tencent netease.In terms of social responsibility,performance scores are generally moderate and discrete.The final evaluation results are analyzed,and the relevant countermeasures and suggestions are put forward,which will help to guide the development of the net tour enterprises,and also have some reference value for some corresponding investors.