Research On The Optimized Decision-making Of Intelligent Hardware Supply Chain Based On Consumer Crowdfunding

With the rapid development of society and economy and the rapid development of information technology,intelligent hardware industry ushered in the high speed development period,many start-ups have also entered the intelligent hardware industry.Intelligent hardware as high tech products,however,requires a lot of money at the beginning of research and development,at the same time a startup in start-up stage is very lack of marketing experience,combined with the situation encountered in social practice,this paper puts forward "the raise of consumption + electric business platform sales" two-phase model to solve the intelligent hardware capital bottleneck of venture enterprises and market development difficult problem:the first stage through the raise of consumption can help intelligent hardware entrepreneurial enterprises solve the problem of capital bottlenecks and part of the market marketing,through the second phase and electric business platform for cooperation can help intelligent hardware entrepreneurial enterprises solve the problem of market development difficult.Comprehensive analysis in this paper,the intelligent hardware supply chain at home and abroad,intelligent hardware,electronic commerce mode,the research status of transfer payment contract,combined with the startup realistic problems in the process of social practice,and from the perspective of supply chain to discuss "the raise of consumption +electric business platform sales" two-phase model,which is based on the intelligence of the raise of consumption hardware supply chain optimization decision-making research,and on the basis of the analysis of the model,first from the second stage electric business platform sales,market development,solving from the perspective of long-term earnings after will explore electric business platform and consumption between the raised platform into consumers and the impact on the supply chain profit.Firstly,the specific revenue of intelligent hardware supply chain in centralized decision and decentralized decision is discussed,and the model is verified by simulation.Then,the transfer payment mechanism is introduced under the decentralized decision of the basic income model to help the e-commerce platform under decentralized decision-making to improve the promotion efforts level and help the whole supply chain to improve the profits.Finally,on the basis of the transfer payment mechanism,establish the raise of consumption stage,the pricing model and considering the long-term benefit of hardware of intelligent hardware supply chain profit model,by establishing prediction model of market development,the long-term benefit of the supply chain for the study of qualitative and quantitative analysis.By three parts: from the basic model,the introduction of transferpayment mechanism of profit model,the raise of consumption phase of the pricing and the introduction of long-term benefits return models help business enterprises to establish the current step by step and middle market strategy,decision-making to provide some reference Suggestions for the enterprise.In this paper,the research for the intelligent hardware start-up capital bottleneck at the start-up stage and market development is difficult to provide a solution,to a certain extent,can give business enterprise development strategy of enterprise in the short-term,medium-term provide certain theoretical support.To solve the capital bottleneck and some market sales from the consumer crowdfunding platform,and expand the broader market through cooperation with e-commerce platform.From the perspective of the long-term development of entrepreneurial enterprises,we can help them make long-term market plans and relevant business decisions.This paper constructs a clear decision idea,has some theoretical and practical value to the intelligent hardware startup enterprise.