Research On B2C E-commerce Drainage Strategy

With the rapid development of Internet,e-commerce has become one of the core industries in modern service industry,which plays an important role in stimulating economic growth and promoting economic transformation.B2 C e-commerce market transaction scale has exceeded C2 C,becoming the mainstream mode of online shopping.With the improvement of people's consumption level,the product quality and service level gradually become an important reason to influence users' online shopping decision-making.The market scale of B2 C e-commerce will continue to increase in the future.However,with the gradual disappearance of flow bonus,the competition between B2 C e-commerce platforms for flow has become increasingly fierce,and drainage has become an urgent issue for B2 C e-commerce platforms.Based on the practice of domestic industry drainage,this article systematically collates the existing online and offline drainage methods and divides them into three types: technology drainage,content drainage and scene drainage.Adopting the comparative research method,the advantages and problems of various drainage strategies are discussed in depth.Finally,combining the advantages of B2 C e-commerce and the current situation of drainage,the article affirms the enormous value of scene drainage for B2 C e-commerce,and points out that B2 C e-commerce should optimize scene drainage and pay attention to the product cost performance.