Research On Game Strategy And Its Influence Of Urban Taxi Market Operation

With the implementation of a series of preferential strategies,the contradiction between the online car-hailing and the traditional taxis is becoming more and more intense.In order to coordinate it,and reasonably management for the online car-hailing and the traditional taxis,this paper studies the game strategy and its influence of urban taxi car market operation..First of all,this paper studies the driver of online car-hailing and traditional taxi under the preferential strategies,establishes the game matrix of the enterprise and the driver under the various preferential strategies,and obtains the game relationship between the driver and the enterprise.This paper analyzes the game equilibrium between the enterprise and the driver under the choice probability,and analyzes the change of the interests of the enterprise and the driver under diffe rent preferential policies through an example.Secondly,the development of the online car-hailing and traditional taxi in recent years and the game relationship them are analzed.From the point of view of the group,based on the Nash equilibrium,the game model between the network car and the traditional taxis is established,and the model is realized through LINGO.And the parameters of the model are analyzed.Then the market of online car-hailing and traditional taxis in Harbin is analyzed,the parameters in the game model of Harbin online car-hailing and traditional taxis are determined,the market equilibrium and related preferential strategies of online car-hailing and traditional taxis are obtained,and the result of the example solution is analyzed,suggestions of online car-hailing and traditional taxi are provided.Finally,the factors affecting the selection of the online car-hailing and traditional taxi passengers are analyzed.From the two aspects of the comprehensive trip cost and the characteristic of personal choice,the selection model of the online car-hailing and the traditional taxi passenger are constructed.And the change of selection under the different preferential strategies and their different preferential strategies are analyzed,the impact mechanism on passenger selection is compared with the result of passenger selection under a single preferential strategy and preferential strategy set.Through the analysis of three aspects of online car-hailing enterprise and traditional taxi enterprise,online car-hailing driver and the traditional taxi driver,and online car-hailing and traditional taxi passenger,the influence of the preferential strategy on these three part is obtained,and the relationship is analyzed from the perspective of service providers and service objects.This study has important reference significance for the operation management and the healthy and stable development of the urban taxi market.