Research On Green Credit Product Innovation Of Yichun Branch Of Agricultural Bank Of China

The sustainable development of the economy and society and the structure of the harmonious relationship between human and nature are the basic contents of the national policy of sustainable development in China.Introducing green credit as the main green financial product,and encouraging the state-owned commercial banks and policy banks to design and promote the related products.Agricultural Bank of Chinese as one of China's large state-owned commercial banks,also in their exploration of green financial system construction and product development and promotion to focus on,and through the development of a series of business loans and project financing plan,and gradually expand the green product mentality financing scale,and through the development and sales of related financial products,the issue of futures and spot so,improve the degree of their participation in green finance,and with the development and innovation of green credit products as the representative of the financial product architecture idea and the development path of innovation.In this paper,the research process in the Agricultural Bank of Yichun branch of China research object,combined with the construction of the concept of green credit products and theory system,combing theoretical framework,combined with the specific case of the Yichun branch of Agricultural Bank of China,explains the innovation situation of development and the product of its green credit business,introduces the different financing loans and mortgages of green credit products operation status,focus on the analysis of the business structure and the existing problems,starting from the reality of the development dilemma of financing mode and business regulation,the lack of innovative financing mode has defects and other aspects and process supervision,focusing on the specific ways to promote product innovation,starting from the green credit products,financing,review pricing and promotion,the innovation of green credit products.On this basis,to explore the corresponding guarantee system of product innovation,to develop innovative solutions,and starting from the product,research team,standards and marketing,formulate the corresponding security measures,to improve the innovation efficiency of Agricultural Bank of ChinaYichun branch of green credit products,improve the comprehensive development level of the green finance.