Research On The Development Of Margin Trading Business In Haitong Securities Company

China's securities market has undergone numerous changes,since its founding in 1990.Along with the development needs of the securities market,margin trading business,stock pledge business,transfer financing and other innovative business came into being,they are changing unilateral market structure of China's securities market,meanwhile,they are also greatly promoting the securities industry into mature as soon as possible.For the securities companies,the margin trading business has given the securities company the role of credit,expanded its revenue source,improved the profit model,increased the interest income,promoted the commission income,and expanded the customer source and market share for the securities company.However,except bring a positive impact,it had increased the risk of brokerage of the securities company at the same time.Combined with the above background,Haitong Securities Company,as the top domestic comprehensive brokerage business,possess high quality customer base and a fine business platform,which is also one of the earliest batch of margin trading business pilot brokerage,however,its financing Coupon business development has slowed in the past two years,and remain stagnant in financing margin scale.First of all,the paper starting from the development status of Haitong Securities Company,then points out the importance of developing Margin Securities business in the existing securities market environment,and analyzes the existing problems further,including lack of business personnel training,imbalance development in margin trading Business,imperfect business risk control system,rather complicated business processes and other prominent issues.Next,identify the existence of the company's internal causes and external reasons and analyze it with that.Secondly,puts forward the corresponding strategy plan according to the existing problem,including simplifying the internal business process,perfecting the business personnel training plan and so on,and analyze it in detail to sum up a prioritization scheme which is more suitable for the Margin Trading development of Haitong Securities Company.Finally,in order to promote the smooth implementation of these programs,puts forward safeguards,such as strengthening the marketing of margin customers,and actively promoting the inter-sectoral linkage,optimize the company's margin trading system.etc.Through the research of this paper,basic information of Haitong securities margin financing business can be introduced comprehensively,and then problems in the process of the development can be summarized more objective and reasonable,as well as the causes of these problems.Moreover,corresponding countermeasures can be put forward.Eventually,the company ' s margin financing business can be promoted in a sustainable and smooth development to a certain extent.