Research On The Experience Design In The Brand Image Of Home Stay

The living standards of the people in our country's economic development are constantly improving.The living standards of the people are constantly improving with our country's economic development.When the people have met their material needs,they have begun to seek spiritual satisfaction,and the frequency of consumption of tourism has become higher.As a result,a large number of tourist consumer groups have emerged.Accommodation as a link in the process of tourism,from the initial standardized accommodation products,began to diversify the experience of products to adapt to a variety of accommodation needs,and thus popular in China.As a link in the process of tourism,accommodation developed from the initial standardized accommodation products to diversified experience of products to adapt to a variety of accommodation needs,and thus becomes popular in China.From the rise of the residential industry to the beginning of the gradual maturity,resulting in more and more competition,a lot of residential operators are facing mispositioning and lack of the plight of the source of tourists.From the rise of the residential industry to the gradual maturity,it results in more and more competition.A lot of residential operators are facing mispositioning and lack of the plight of the source of tourists.In the increasingly fierce competition under the difficult,in order to obtain better economic benefits.The increasingly fierce competition makes many companies under the difficult and their aims are to obtain better economic benefits.The importance of building the brand image is also highlighted.In the era of people-oriented experience economy,with the demand of consumers as the main,this paper is based on the perspective of experience design,according to the characteristics of residential brand,from the experience design principles and characteristics of the extraction and residential brand image design combination of specific application forms and methods.Starting with the principles of sensory experience,emotional experience and associative experience,this paper analyzes the strategies and methods of building the brand image,and studies the positioning,basic design and promotion of the brand image.How to popularize the brand image design under the experience design? How to design the brand image? What methods are there to follow? Through theoretical research and analysis,this paper analyzes and summarizes the theory,and finally takes the slow sharing of residential accommodation as an example to design the brand image,to verify the role and value of the experience design in the design of the brand image.Can more effectively transfer the information of brand image,increase consumer experience,enhance the competitiveness of residential brand,at the same time to provide reference for the brand image design of residential industry,enhance the impact of residential brand image.This make sure that they can more effectively transfer the information of brand image,increase consumer experience,enhance the competitiveness of residential brand,at the same time provide reference for the brand image design of residential industry,and enhance the impact of residential brand image.There are six chapters in this paper.Chapter 1.It is the background,the present situation,the significance of the research and so on.It is about the background,the present situation,the significance of the research and so on.Chapter 2This paper introduces the related concepts of lodging,summarizes the definition,characteristics and the overall development trend of residential industry.Chapter 3The main writing experience design in the residential brand image of the application of the value and strategies and methods;This chapter is about the main writing experience design in the residential brand image of the application of the value and strategies and methods;Chapter 4It is the strategy and method of experience design in the building of residential brand.It mainly summarizes the strategies and methods of experience design in different types and stages of residential brand.It is the strategy and method of experience design in the building of residential brand.This chapter mainly summarizes the strategies and methods of experience design in different types and stages of residential brand.Chapter 5It mainly discusses the concrete application of the experience design in the brand image of dwelling house through the example of slow sharing brand image design,connecting the theory with the actual case.In order to experience the design of the brand image design in the actual application of their own attempt and summary.It is about their own attempt and summary in order to experience the design of the brand image design in the actual application.Last Chapter To the brand image design of the residential industry and the prospect of the future development of the lodging industry.This chapter is about the brand image design of the residential industry and the prospect of the future development of the lodging industry.