Research On The Application Of User Experience Design In Brand Image Design

“Design service for human”. However, recent desgin is contrary to this principle,igonring the User-centered design purpose. The experience economy background, which wasraised by the American scholars BJoseph Pine and James h. Gilmore form the perspective ofeconomics, Design needs to do meet the design purposes of needs of users and the “userexperience” design philosophy came into being. The first major study of user experience existsin human-computer interaction design, engineering and design studies fo representative areas, theuse of graphic design is still small.This article aims to explain the use of research “user experience” design philosophy in branddesign, and wild mushroom brand in Shangri-La for the case. First, through the study of brandimage design concept derived core brand image design is user-centric. Then, elaborated theconcept of user experience design. Finally, find out the user experience design using the form atthe Shangri-La brand of wild mushroom design.