Research On Strategic Overseas M&a Motivation And Performance Of Household Appliance Manufacturing

With the acceleration of economic globalization and the increase in marketization and internationalization of enterprises,strategic overseas mergers and acquisitions have become a new direction for Chinese enterprises to invest abroad.At present,based on the large real estate cycle and various subsidy policies to promote the growth of gold in the home appliance industry has come to an end,home appliance manufacturing companies to enter the critical period of technology,brand upgrading,with the help of international high-end technology and brand power to the value chain,the upper reaches of the domestic leading home appliances The important choice for manufacturing companies.Under this background,home appliances manufacturing enterprises such as Midea and Haier have accelerated the implementation of the “go global” strategy through overseas mergers and acquisitions,hoping to use capital in exchange for technology and achieve high-quality corporate development.Overseas M&A is not only a major opportunity for business development,but also contains huge challenges.It is of great practical significance to draw on the successful experience of companies in overseas mergers and acquisitions and control the risks in overseas M&A activities.On the basis of overseas mergers and acquisitions such as the characteristics,drivers,and performance implications of strategic overseas M&A,the article focuses on the causes and performance of mergers and acquisitions in the 2016 M&A in Germany,the largest overseas acquisition in the home appliance industry.Expand and test whether mergers and acquisitions can create value for the US group.Firstly,the background of the development of mergers and acquisitions was described in terms of the development status of home appliance manufacturing industry,overseas acquisition status of home appliance manufacturing industry,the development status of merger and acquisition companies,and the past M&A development status of Midea;secondly,based on the description of the process of merger and acquisition events,Accelerate strategic transformation,acquire core technologies,enhance synergies,and expand market share.Analyze the strategic motives of mergers and acquisitions.Third,use financial indicators,non-financial indicators,and event research methods to evaluate changes in performance before and after M&A,confirming mergers and acquisitions.German KUKA brought positive effect to the United States;finally,from the US M&A German Kuka case,it summed up the clear strategy of mergers and acquisitions and the rational determination of the merger and acquisition price to improve the success rate of overseas mergers and acquisitions of companies,with a view to China's manufacturing industry.Appliance industry transformation and upgrading to provide reference.