Research On The Financial Performance Of Overseas Direct Investment Of Household Appliance Enterprises

The home appliance industry is an important industry in the socialist market economy,and it is also one of the industries supported by the state and government departments.China's household electrical appliance enterprises have gradually achieved leapforward development since the reform and opening up,and have grown from a small home appliance producer to a home appliance producer.At the same time,some home appliance companies have also responded to the wave of economic globalization and have begun to continuously develop overseas markets and make direct overseas investments.However,due to the influence of technology and historical reasons,China's home appliance companies have less competitiveness and influence in the international market,and they lack some of the world's most famous brands,lagging far behind developed countries in the United States,Japan,and Europe.In recent years,as China's home appliance companies continue to increase their own strength and the domestic market is more saturated than before,more and more home appliance companies have launched direct overseas investment activities,hoping to expand the international market and promote internationalization and globalization strategies.Take the road to internationalization.Although many Chinese home appliance companies have conducted overseas direct investment activities under the background of economic globalization,overseas direct investment has become the theme of this era's development.However,due to the fact that China started in this area later than developed countries,development The time is shorter,and the experience of overseas direct investment is even more deficient.Trade in foreign direct investment activities has great risks.Through the introduction of the research background and research significance of this paper,the motivation theory of foreign direct investment,performance theory and several financial performance analysis methods were introduced.The status quo of the development of home appliances enterprises in China and the current status of overseas direct investment of home appliance enterprises were introduced.Case study method was introduced to introduce Haier's overseas The basic situation of the case of direct investment in general household appliances,and based on the event research method,financial index method and EVA evaluation method in the performance evaluation method,the financial performance of Haier's overseas direct investment in general household appliances was analyzed.Finally,it was concluded that Haier's acquisition of generalpurpose household appliances was not successful.Haier's turn has turned it into a heavy burden.If Haier does not take effective measures to actively integrate,it may lead to greater economic losses.According to the case of Haier's investment in generalpurpose household appliances,several suggestions were made.It is hoped that other home appliance companies can learn from overseas direct investment activities,reasonably select target companies for overseas direct investment,and strengthen risk prevention before and after investment,and strengthen The integration of resources between the investor and the investee achieves synergies.