Based On Heilan Home "Zero Inventory" Concept's Clothing Marketing Model

The transformation process in the non-material society,experience marketing mode of clothing brand suffer from a different impact,the store sales model facing the same dilemma.Obviously the traditional marketing model has been difficult to apply in the present,the urgent need to adapt to the transition of the times.However,Heilan Home model is successful,this success is to adopt joint venture mode zero inventory.In Hailan home business model as a starting point,and with the marketing status of many domestic brand clothing for data analysis,discussed in the contemporary context,how to make the traditional clothing brand marketing mode and improvement and development,and pointed out that the key turning point in the development of Hailan mode turn,concluded a fit in the current marketing mode.Moreover,the mode of their marketing Hailan historical trend than a comparative analysis,and other brand models,to the psychological status of clear marketing mode in consumer concerns,and is closely related to the media and from there.Through summarizing and questionnaire survey on the internal logic and ultimately was able to dig deep Heilan Home marketing model.