Strategies Of Inventory Transshipment Among Regular Chain Stores Of Brand Clothing Enterprises Under O2O Strategy

The implementation of the O2O strategy—"online orders delivered from the stores"or "online order,offline delivery" strategy of the clothing industry can deliver goods to consumers in a faster way,bringing consumers a faster and more convenient shopping experience.On November 11th in 2014,more than 70%of the online orders of the brand clothing company La Chapelle which runs their business through regular chain stores were delivered by its offline stores.Under the direct chain mode,the brand clothing enterprises usually use regular replenishment methods to replenish goods to regular chain stores.The implementation of 020 strategy has accelerated the replenishment frequency from logistics centers to various regular chain stores in the sales cycle of new products,increased the running costs of brand clothing enterprises.And in the sub-cycle of the replenishment from the logistics center to the regular chain stores,the average utilization rate of the storage space of some stores is low.Based on the idea of resource sharing,this paper draws on the inventory model under VMI mode to study how to reduce the frequency of replenishment from logistics center to regular chain stores in the sales cycle of new products through the sharing of warehouse space resources among stores.To study how to improve the utilization of storage space of the regular chain stores and reduce the running cost of the enterprise.Through reading literature,doing field research,and watching news to understand the current situation of supply management and the operations of the regular chain stores of brand clothing enterprises.The supply process of products of the brand clothing enterprise and the replenishment characteristics of the regular chain stores are sorted out,and the problems brought by the implementation of the 020 strategy for the brand clothing enterprise are qualitatively analyzed.Considering constraints of each regular chain store's storage space and the consumption rate of products in each regular chain store,an inventory model with no transshipment and an inventory model with transshipment are established,which are in line with the operating characteristics of the brand clothing enterprises.The corresponding solution methods are proposed.Finally,the 10 regular chain stores of the brand A of LC Company are taken as research examples.Through field research and the information online,the values of the relevant parameters in the model are determined,and the two models are solved and verified.According to the established inventory model with transshipment,the following rules can be observed when the brand clothing enterprises implement inventory transshipment.First,in the replenishment sub-cycle of the regular chain stores,the same regular store can't storage products for other stores when it need other stores storage products for it at the same time.Second,if two regular chain stores have remaining resources of storage space after satisfying their own storage requirements,no transshipment can occur between the two regular chain stores.Third,when there are some regular chain stores can simultaneously store products for another store with insufficient storage space,it is preferred to choose a store with a lower cost of transshipment per unit of product for storage.Through the calculation of the inventory model without transshipment,it is found that during the same sale cycle of the new products,the total number of the products supplying from logistics centers to the regular chain stores increases.And it is also found that the frequency of supplying increases,the utilization rate of the largest stockpile storage space of the regular chain stores decreases,and the total running cost of brand clothing enterprises increases after the implementation of the 020 strategy.Through the calculation of the inventory model with transshipment after the implementation of the 020 strategy and the discussion,the transshipment plan among the regular chain stores of the brand clothing enterprises is obtained.It is found that the inventory transshipment strategy can effectively reduce the frequency of replenishing products from logistics center to the regular chain stores in the sales cycle of new products,increase the utilization of the storage space of the regular chain stores and effectively reduce the running costs of the brand clothing company.And through the analysis of the relevant parameters in the model with transshipment,it is found that the transportation cost per unit distance and product has a more important impact on the running cost of the brand clothing enterprise.There are 25 figures,27 tables and 83 references in this dissertation.