Research On Improving The Marketing Strategy Of Credit Card Business Of Bank Of China Hebei Branch

Credit card business has both payment and credit attributes.It is an important product in Personal Consumption financial field.Its customer base is wide,market capacity is large and potential is adequate.With the development of China's economy,banks are taking the initiative to take advantage of the market share and take various marketing means to expand the credit card promotion.Credit card business has become the focus of major banks' strategic transformation.Taking the credit card business of Hebei branch of Bank of China as an example,combined with the actual situation of Hebei Province,this paper analyzes how to deal with the current opportunities and challenges of Hebei branch of Bank of China,in order to provide useful suggestions for the future development of credit card issuing.This paper analyzes the advantages and disadvantages of the credit card business of Hebei branch of Bank of China,and discusses how to improve its market competitiveness and business development through the improvement of marketing strategy under the changing market situation.This paper analyzes the internal and external environment of the credit card business of Hebei branch of Bank of China,and explores the opportunities and threats faced by the bank's external environment,as well as the strengths and weaknesses of its internal conditions.By using the analysis model and analysis method,combined with the related knowledge of management theory,from product strategy,price strategy,channel strategy,promotion strategy four aspects,points out the China Hebei branch of the bank credit card marketing strategy improvement measures,hope Chinese Bank branch in Hebei province to seize the opportunities to expand the credit card.