Research On Customer Satisfaction Of Di Sheng Automobile 4S Shop In Pingdingshan

As China's increasing demand for car auto sales have also maintained a gift without a decrease trend,the birth of such a huge customer base for auto market also ushered in the peak,in car sales market also started to enter the game the new era of brand competition,the channel,before many of the sales way has also been gradually be eliminated,sales and service integration also began to mature stage.At the same time,.For a brand automobile 4 s shops will also receive the restriction of social policies,under pressure from many competitors market profit margins will be reduced to a certain extent,if the strategy fails to keep abreast of changes in the market is easy to be eliminated in the competition.How to deal with this problem requires operators to develop diversified sales methods and new sales channels according to the actual needs of market customers.Therefore,only by constantly meet the client's interests at the same time of improving customer satisfaction evaluation become as important as sales,want to in the car sales market occupies a certain component must be established with large customer evaluation system to do sign for sales.Taking Pingdingshan DS of automobile co.,LTD.(hereinafter referred to as the "DS of 4 s shop")as an example,through the measurement and evaluation system for the auto sales in the store through the service quality in the process of data whether meet customer satisfaction survey,through these information can more comprehensive understanding of automobile users' needs and expectations,to a certain brand car late in the process of driving the quality of the products and service whether to keep up with can have more accurate control.By summarizing and summarizing these data,the customer satisfaction model can be developed to help enterprises analyze the customers' expectations and the direction of improvement.Due to the customer's satisfaction with the products and services on car directly affects the effect direction,Pingdingshan DS of 4 s shop with the sales and after-sales service of this aspect in detailed analysis of the link,and the customer satisfaction evaluation results ranked,the improvements to the DS of 4 s store strategy and provides a reliable reference service management,only by constantly improve the product quality and performance to get more customer recognition,in the increasingly fierce competition in the future can also gain some advantage.