An Analysis Of Regional Tourism Competition And Cooperation In Pearl River-Xijiang Economic Zone

The rapid development of China ' s tourism industry made the competition between tourism destinations more and more fierce.in order to seek the common development of individuals and the whole,it is necessary to effectively cooperate with other tourism destinations while competing with other tourism destinations.In July 2014,the State Council formally approved the "The development plan of the Zhujiang-Xijiang Economic Zone"(hereinafter referred to as the "Planning")to promote the coordinated development of the Zhujiang River Basin and the construction of an ecological civilization.Under the background of this era,this paper introduces ecological niche theory and regional entropy theory from the perspective of ecology and regional co-opetition to study the competitive relationship of the tourism industry in the Zhujiang-Xijiang Economic Zone.First of all,using the theory of industrial clusters,taking 11 core cities of Guangdong and Guangxi in the Zhujiang-Xijiang economic zone as the research object,and the data of GDP and total tourism income from 2010 to 2016 were used to quantitatively analyze the level and differences of various urban tourism competitiveness.The results indicated that the location entropy of the Zhujiang-Xijiang economic belt has been greater than 1 since 2010.It is indicated that the tourism industry in the Zhujiang-Xijiang River Basin has a high degree of industrial clustering and regional advantages in comparison with the development of the whole country.At the same time,according to the degree of each city's tourism industry clusters,it can be divided into advantageous regions,inferior regions,potential regions,and strength regions.Advantageous areas include Nanning,Ganzhou,Guigang,Baise,Laibin,Chongzuo,and Yunfu;potential areas include Liuzhou and Foshan;disadvantage areas is Zhaoqing;strength areas is Guangzhou.This analysis provides a reference for each city to identify its own positioning and adopt appropriate tourism development measures.Secondly,The tourism niche measurement system including 31 scales of evaluation indicators was defined in four dimensions:tourism scale dimension,market element dimension,social economic dimension,and ecological environment dimension.And selecting the relevant data for 2010-2016,and using the situation theory and niche overlap theory in niche theory as basic data and theory.And use the weighted entropy weighting method to calculate weights.Using the niche situation formula and the niche overlap formula to calculate the values of the stratification assessment niche,comprehensive assessment niche,and niche overlap of the 11 cities in the Pearl River-Xijiang Economic Belt.The results show that Baise,Chongzuo and Nanning are ranked high in terms of tourism resources,and have its outstanding advantages.For the perspective of tourism market,Guangzhou and Nanning are ranked top,and has a high tourism market share;For the perspective of socio-economic dimension,Guangzhou and Foshan ranks high;For the perspective of the tourism environment,the top ranking is Foshan and Guangzhou,indicating that economic development has provided support for the improvement of the urban environment.At the same time,using the SPSS software to cluster the urban comprehensive ecological niche analysis,and classify each city' s level.Based on the classification of previous research results,the city of the Zhujiang-Xijiang economic belt can be divided into four levels.The first-class cities have a comprehensive tourism niche greater than 1,with Guangzhou,Foshan,and Nanning;the second-tier cities have a comprehensive tourism niche between 0.08 and 1,with Chongzuo,Liuzhou,and Baise;For the third-class cities,its tourism comprehensive niche is between 0.08 and 0.05,including Laibin,Wuzhou,Yunfu and Guigang.The tourism ecology of the fourth category is less than 0.05,with only one city is Zhaoqing.This shows that the level of the tourism development between cities is quite different,and regional tourism development is not coordinated.Thirdly,using the theory of niche overlapping to analyze the overlapping status of each city's niche as well as the status of coopetition.Finally,based on the results of the location entropy and quantitative analysis of niche to indicated that the tourism resources in the dominant region should be developed in a reasonable and orderly way,the potential region should transform the tourism resources into realistic competitiveness,and the inferior region should increase investment in tourism and the construction of tourism infrastructure;The cities can also using the Strategies of Tourism Cooperation and Cooperation to Enhance the Competitiveness of Tourism Industry Clusters.At the same time,the coordinated development of regional tourism can use the theory of ecological niche expansion and ecological dislocation to formulate regional tourism(city)competition strategies.And cities with high niche overlap can adopt differentiated tourism development strategies;cities with higher niches can adopt niche generalization strategies;cities with low niche ecology can adopt niche strategy and introduce new niche to promote niche expansion;when the niches in the two regions are similar or overlap,time misplacement,nutritional dislocation,and spatial dislocation patterns can also be adopted to mitigate the vicious competition between them.