An Ecological Approach To Study On The Cooperation-competition In Regional Tourism Corporation

With the development of the tourism industry and regional tourism growth, many countries and regions think more of that how to coordinate the local spatial relations of the tourism destinations. Basing on the researches, this article believes that the tourism destination is a special life-form which can grow independently through continual adjusting and mutual benefiting with the surroundings A tourist destination can improve its attraction means of exerting advantages while compete cooperate with another tourist destination. The research of regional tourism enterprises' competition and cooperation is in accordance with the development of tourism. However, most of paper or research only focus on one side. The research which can combine cooperation and competition, is so little.Because the tourism enterprises are of the similar characters with creature in natural world, an ecological approach which bring in niche theory and symbiosis theory, is developed to study the competition and cooperation strategy. The concept of tourism enterprise symbiosis and tourist destination niche was put forward. Then, the paper gives the condition pattern and function of symbiosis organization. Through the research of niche, the niche dimension is separated to three hierarchies. They are tourist destination function and resource dimension, tourism "six elements" resource dimension and goal market dimension. Through analysis tourist enterprises' ecology position dimension, the paper offer a method, which is used to help enterprise find out the exact niche in symbiosis organization. If the enterprise and competitor to overlap in some dimension ecology position, other dimension separation enterprises can reduces the competition pressure. On the research about symbiosis model and niche strategy, the paper suggests the tourism enterprises try to find cooperation in the environment full of competition. At last, according to the above theoretical analysis, the paper carry out an empirical study on JiNing.This paper contains four parts. First of all, an ecological approach is developed to explain the meaning of competition and cooperation, which there have been lots of researches and papers to explain; In the second chapter, the competition and cooperation strategy, which exists generally among creature in natural world, is provided to guide tourism enterprises to deal with complex relations among different companies, while the excellent development is required. In the third chapter, the competition-cooperation relationship among the regional tourism enterprises is studied sufficiently on the basis of the analysis about the form evolvement from strategic alliance to symbiosis organization.