| Real estate pricing is a tedious and systematic work,Data screening is the basis of real estate pricing.Through the sorting,screening and induction of all kinds of data of houses and customers,we can obtain the most suitable housing products.On the premise of ensuring the number of customers,select the most acceptable customers with high added value.This paper is divided into five parts.The first part introduces the current situation of domestic real estate market.The purpose and method of research.The second part is the concept theory,data screening characteristics and marketing pricing process of real estate marketing pricing.The third part discusses the current situation and existing problems of data screening and application of M real estate su wan company.Firstly,this paper introduces the development of M real estate su wan company and the current situation of data screening and application.Analyze the effects and achievements of data screening in pricing work,Finally,the existing problems are discussed.The fourth part is the improvement measures used in the pricing of M real estate su wan company.First,refine and analyze product requirements.Secondly,we will refine and analyze the target customers.Through analysis and establishment of data screening and summary system.Finally,the effect is evaluated and the system is improved.Part five,The prospect of future data screening in pricing application.On the basis of the original data application,introduce WeChat,app and other new media channels,at last,the conclusion of the article is:It is screened in the application of real estate pricing,the effect is becoming more and more prominent,but the ways and means of data screening need to be further improved.This article combines the actual sales case,summary data screening the specific situation in the real estate sales,analyze the problem,have a deep discussion,and make specific Suggestions.Discuss the use of data screening in the real estate price,But in practice,it's more about a house and a customer.By discussing Su Wan M real estate companies in nearly seven years of the rapid development about the pricing problem encountered,it describes the path that it groped along in the constant encounter. |