Research On Precision Marketing Of V Internet Company

V company,founded at the end of 2016,was born in a small real estate agency with a rich experience of more than 10 years in the real estate business of Beijing.In recent years,the sales model of one hand building is mainly based on channel distribution,and the fast and accurate information of the channel is very important to the sales work of real estate brokers and brokers.V company real estate sales agent based on years of experience,innovation mode based on the "real estate + Internet",combined with the real estate Chinese hand real estate brokerage industry specific flow situation and market demand,as a core to build a professional integrated real estate listings information and brokerage companies,real estate brokers APP products distribution channel resources "F**".Since the beginning of March 17,2017,the real estate market has begun to undergo significant changes along with a series of real estate restrictions and regulatory policies gradually coming into being.V company's real estate distribution channel resources integration platform product "F**" APP was conceived in 2016,but the products developed in August 2017,the operation effect of entering the market for 3 months is extremely bad.The number of registered users is only 4 new people,and the operating costs are increasing.Therefore,it is urgent to improve and improve the marketing system of V company,regardless of the adaptation of the market change or the survival needs of its own enterprises.The fundamental reason is that there is no effective implementation system for precision marketing.This paper mainly studies the precision marketing strategy of V company adopted in the operation APP products,based on the customer demand oriented 4Cs theorety,through the use of PEST and SWOT analysis for the external environment of V company and the enterprise's internal and external environment firstly analyzed,combined with the theory of marketing precision marketing the strategy of V company was analyzed by STP and 4P as the framework,identify the existing problems of marketing strategy of V company.Based on the closed loop theory of precision marketing,we set up a complete set of precise marketing system model for V company,and comb out the causes of V's marketing strategy based on this model,and put forward corresponding suggestions for improvement.Compared with the pre-adjusted October data,the third months of improvement(January 2018)achieved a cost reduction of about 17%,but the number of new registered users increased by 100 times.Finally,the operation status of V company can achieve the goal of achieving the goal of business marketing with low cost and high efficiency.Through the combination of theory and practice,it provides a referenced thinking template and practice method for enterprises to build precise marketing system.