Research On The Platform Company Development Under The New Policy Of Ride-hailing

The online Ride-hailing is one of the latest product "Internet + traffic",since have presented strong growth vigor,provides the public with low cost,convenient use and excellent in service way to travel.In July 2017,our country "Internet booking taxi service management interim measures" officially promulgated,mark the net about the establishment of the legal status,to improve the supervision vacancy,malignant impact taxi market,plays an important role on protecting the legal rights and interests of consumers.After issued "interim measures",local governments have the network about car control rules,harsh driver registration,license plate belonging and vehicle specifications limit so that the net about car market is facing great development difficulties,especially about car drivers and vehicles by qualified network has great pressure on the web about car platform.Net platform about car enterprises under the background of the New Deal to establish scientific development strategy becomes urgent and valuable,not only the relationship between growth platform for enterprise's survival,but also related to network about the healthy development of the car market.About car platform is a typical bilateral market network,this paper fully consider its particularity,and between groups since network externalities into the research system,analysis of network platform about car crossover network externalities and between groups since network externalities affect platform trading together.Study found that network about car control New Deal while reduces the network about car platform between groups crossover network externality,but also weaken the negative group since the network externality,network about car driver operating efficiency of ascension can offset vehicles to reduce losses.This article also about car heterogeneity in network as the breakthrough point,found the "full-time" type and "part-time" type network about car has a different cost structure,output efficiency and quantity scale,regulation after the New Deal introduced mainly to reduce the number of large and inefficient "part-time" about cars,and increases the efficiency "full-time" type network about the proportion of the car.In addition to analyzing the impact of the New Deal on transaction volume on the platform from the macro perspective,this paper also analyzes the influence of the multiownership of platform users on the platform of the online ride-hailing platform from a micro perspective.Study found that the user can belong to more effectively improve network about the welfare of the car drivers and passengers,at the same time improve bilateral net about vehicle market scale,but also means platform between enterprises will be more competitive,platform enterprise shall analyze the users much dispute,put an end to "a choice".This paper enriches the research and application of bilateral market theory,and puts forward detailed development Suggestions to platform enterprises according to the research results.