Two-stage Game Model Of Green Supply Chain With Competitive Retailers

Under the background of the rapid development of global manufacturing,standardized production has become a symbol of corporate and social progress.More products are born in standardized production,and their size and function are becoming smaller and smaller in the process of design,production,and retail sales.But more and more pursuit of product experience and after-sales,leading to the gradual reduction of the profits of manufacturers and retailers,therefore,which want to occupy the dominant position in the fierce market competition,they have to consider the green efforts to invest in services to improve competitiveness This provides the basis for the study of the model containing green efforts in the research supply chain of this paper.This paper studies the two-stage game model of a supply chain consisting of one supplier and two retailers which retailer one has a green effort.To analyze two retailers' optimal price and market demand under the mode of competition and cooperation,and the key threshold of the retailer one's green effort input-output function.And through an example to verify the impact of the green input-output function on the retailer's revenue.The conclusion shows that in the green supply chain,the two retailers' total revenue in cooperation is more than that of in competition.Retailer one has the most appropriate input-output ratio for green efforts,less than or more than this ratio will result in a decrease in retailer one's earnings.At the same time,study the retail price and demand of the overall profit of the supply chain is optimal when the retailer one has a green hard investment,and the impact of the overall profit of the supply chain when the cost disturbance caused by an emergency events.The conclusion shows that when there are emergency events that cause supply chain imbalances,it is necessary to adjust prices or demand in time so as to stabilize the supply chain.