Enterprise Green Investment Evaluation Based On The Game Analysis Of Internalization Of Environmental Cost

Since sustainable development theory came out, more and more people have begun to focus on green upgrade and environmental conservation. The greening trend of the economic development definitely affects the enterprise operation and marketing competition. As a basic element of the economic activity, enterprises have the irremovable responsibilities to make the environment conservation. In this circumstance, the internalization of environmental cost will be one of the most effective approaches to improve the enterprise green competitiveness.Based on the reference of academic research results at home and abroad relating to this area, this paper puts together macro-economics theory, management thinking, and finance management model, under the theory-with-practice method, makes a research on games of incomplete information among all the involving entities in the process of the internalization of environmental cost, and then creates an enterprise greening investment evaluation model according to the game model results. In the investment evaluation model, this paper puts forward the government subsidy range and the minimum exercising probability that consumers accept the green merchandise on a higher price added greening cost, and researches the motivation and sources that enterprise pursuit green benefit in a new point of view, that is authorizer comprehensively take account of the responsibilities of the government, consumers and enterprises in the green investment evaluation model, which is also one of the theory innovation of this paper.This paper pays attention to the creation of enterprises green value in a microcosmic view point, and brings forward the closed-loop strategic management and control system based on green industry value chain, and helps enterprises to consider the efficiency during the green investment decision, in order to realize the green value creation and continual upgrade in middle and long term strategy management. This paper also researches the supporting role of the government in developing environment cost internalization and improving enterprises green competitive ability.