Research On Brokerage Business Model Of Securities Companies Under The Background Of Internet

Along with the maturity of Internet technology and the gradual liberalization of Internet financial policy,the Internet finance has undergone rapid development in recent years,therefore accelerating the transformation the entire financial system.Some of the funds has become the pioneer in the Internet finance,and the Securities Companies also need to adapt to the new ear and seek to cooperation with the Internet.It is not only a business needs,but also a necessity that adapt to the new trend.In this circumstance,it is necessary to conduct a research on the Internet operation pattern of Securities Firms for it is of very high value and vast development foreground.After more than ten years of development,the scale of brokerage business of securities companies in China's securities market has made great progress,but at the same time,this field are facing increasingly fierce competition.Due to the rapid development of network economy and the extensive application in high-tech brokerage industry in the in our country,securities traders have obvious advantages over other industries in the developing electronic commerce.But in fact,the expansion of online broker business is far too complex.Therefore,it is of great significance to acquire the basic knowledge concerning online broker business,including its essential connotation and basic characteristics,analyzing the competitive edge of online broker business,thereby putting forward some practical and feasible measures in dealing this problem.In this paper,with the combination of theoretical analysis and empirical research method,firstly elaborates the related concepts of 4RS marketing theory.With the development of the securities business,securities firms need to be from,in a higher level,a more effective way between companies and customers to establish new initiatives which is different from the traditional.Based on the theoretical foundation of this paper,the aims and means of developing the brokerage business model of securities companies are expounded.Secondly,analyzing the Internet securities brokerage business mode,this paper points out that the environment faced by the securities industry and finds deficiency of the development model,for example,a lack of bright spots in brokerage business model,serious homogeneity,trade barriers reducing,increasing competition in the industry,etc..In addition,using 4RS development model to study the Internet securities brokerage business model,through the empirical analysis,a securities company under the 4RS development model is used to test the performance.According to the research conclusion and combined with the characteristics of the securities industry,this paper puts forward related suggestions for the securities brokerage business development model and management.Securities firms need to establish relationship relying on resources,improve the speed relying on the existing technology,relieve the internal and external relations relying on the existing management way,enables the company to obtain continuous returns relying on special strategy,guarantee company to implement in accordance with the requirements of the strategy on the basis of the combination of theory in order to gain more long-term development.