Study On The Effect On Perception Of Tourism Safety On The Choice Of Destination

There are extremely rich tourism resources in Xinjiang.It has vast desert,snow mountains,quiet lakes,historical monuments and unique customs,which attracting a large number of tourists.Since the end of 20 th century,tourism and total income can be stable growth in Xinjiang.After the violent crisis in Xinjiang,the number of tourists has plummeted,which has led to a negative growth trend of tourism income in Xinjiang.The occurrence of violent crisis will not only endanger the personal safety of tourists,reduce their safety awareness,but also cause damage to local tourism resources and facilities.The scenic areas cannot be open normally.And it seriously affect the tourism image of Xinjiang,and break the local tourism industry.Therefore,this paper thinks it is important to create a good safety environment,guide safety behavior,and actively deal with various emergency situations.It has a positive recovery effect for repairing the tourism industry in Xinjiang.Therefore,this paper analyzes the relationship between safety perception factors and destination choice,and find out the important influence factors of safety cognition on the choice of destination.Further,the paper discusses the different characteristics of sample.Lastly,we make some advices in order to improve the level of tourism safety,to ensure the safety of tourists and tourism products,and to promote the vigorous development of tourism.This paper has five aspects.Firstly,we describe the background and meaning of the paper.Secondly,by sorting out the literature of tourism safety home and abroad,we define the relevant concepts of tourism safety,and expounds the relevant theoretical basis.Then,we build the research model based on it,put forward the research hypotheses,and use the questionnaire to evaluate the safety perception and safety behavior of the tourists.Finally,the result shows that the safety of society and management has significant positive effect to destination.In addition,there is different result in the effect on age,marriage,revenue.Then,we put forward suggestions on tourism safety management: strengthening public order,providing a stable environment,increasing publicity,carrying out many preferential measures,strengthening the emergency measures of tourism management department,quickly restoring the damaged image,perfecting the responsibility of the management department,and so on.