A Study On The Relationship Between Tourists' Safety Perception And Safe Behavior

As an integrated industry,tourism security and tourism development is closely related to the situation.Visitors 'perception of tourism safety has a direct impact on the image of tourist destination and the sustainable development of tourism.The safety behavior of tourists during tourism is the key factor of safety incident.Therefore,it is very important to improve the level of tourists' safety and regulate the safety behavior of tourists..In this paper,we focus on the security perception of tourists with different demographic characteristics and the relationship between tourists 'perception of safety and behavior of safety,and the research on the relationship between tourists' safety perception and safety behavior is carried out in this paper.To find a breakthrough to improve the level of tourism safety,protection of tourists,tourism product safety,and promote the tourism industry in a better direction.This paper,by sorting out the literature of tourism safety home and abroad,defines the relevant concepts of tourism safety,and expounds the relevant theoretical basis.And builds the research model based on it,puts forward the research hypotheses,uses the questionnaire survey method to evaluate the safety perception and safety behavior of the tourists,carries on the empirical research to the collected data using SPSS19.0,draws the following conclusions:(1)Factor analysis shows that tourists 'safety perception consists of three factors:natural environment safety perception,social environment safety perception and tourism site safety management perception.Tourists' safety behavior includes travel intention,money preparation behavior,travel prevention behavior,Behavior of four dimensions.Scale reliability and validity of the higher.(2)Regression analysis found that tourists 'perception of tourism safety has some significant effects on tourists' tourism behavior.The results are as follows:The tourists 'perception of tourism safety management has a significant positive effect on tourists' travel willingness.The tourists 'perception of tourism safety management has a significant positive effect on tourists' Before traveling behavior.The safety perception of natural environment and management factors had a significant positive effect on tourists' defensive behaviors in the swim.The tourists' safety perception of natural environment and management factors of tourist sites had significant positive correlation with tourists' post-swim behavior.The tourists 'perception of the safety management of the tourist sites has more influence on the tourists'behavior than the safety perception of the natural environment.(3)The difference analysis showed that some demographic characteristics had significant influence on the safety factor and safety behavior.Such as tourist age,marital status,monthly income levels and other factors are on the safety of tourists perception and safety behavior have different effects.(4)On the basis of empirical analysis,the paper puts forward the opinions and suggestions on tourism safety management and behavior awareness from three levels of tourism authorities,tourist attractions and tourists.Strengthen safety control,establish and improve tourism safety early warning and rescue system to eliminate hidden dangers of safety training of tourism practitioners,and from the tour before,during and after the Tour three stages to enhance the safety awareness of tourists and guide the safety behavior,multi-pronged approach,In order to better protect the safety of tourism.