Research On Sustainable Development In Heilongjiang Province Based On Economic Growth And Environmental Cost

The quality and safety of agricultural products has always been the focus of the state and citizens.In recent years,people have been exploring exactly what standards of agricultural products are safe and reliable.At this time,the emergence of geographical indications of agricultural products can provide a new selection standard for consumers.Especially in the case of the frequent occurrence of the safety incidents of agricultural products in recent years,and the du al promotion of great market potential and the continuous improvement of the legal mechanism,the geographical indications of agricultural products have ushered in the opportunity for the development of the day.The article constructs a theoretical model of the impact of geographical indications of agricultural products and consumers' purchase intention.The data of the whole model is derived from the questionnaire designed according to the existing maturity scale,and it is divided into two factors accordi ng to the characteristics of the agricultural products which affect the purchase intention of consumers.The internal factors include the quality of the products and the process of the production.This paper discusses the direct impact of geographical indi cations of agricultural products on consumers' purchase intention.Taking consumer cognition as the adjustment factor of the whole model framework,the direct influence of consumer cognition on consumer's purchase intention and the regulating effect of consumer cognition are discussed.After collecting data from questionnaires,this study used regression analysis to test the theoretical model.The results show that the geographical indications of agricultural products have a positive and significant influence on the consumer's purchase intention,and the cognitive and cognitive quality of the consumer also has a positive impact on the consumer's purchase intention,and plays a regulatory role in the whole model,that is,the deeper the consumer's cognition is,the purchase intention of the geographical indications of agricultural products.The stronger.Finally,it provides suggestions for consumers,producers and government in three aspects.