Research On The Development And Innovation Mode Of Financial Services In Securities Companies

Under the background of rapid development of securities companies,YHZQ securities companies have formed a certain scale.However,influenced by the domestic and foreign economic environment and the fluctuation of stock market,the profits of many securities companies have been affected to varying degrees.At the same time,the domestic financial market is developing rapidly and the market demand is exuberant,which makes many securities companies carry out financial services and hope to bring more economic benefits for the company.Because of various reasons,the financial services offered by the securities companies have strong homogeneity,which leads to more intense competition in the market and the slow development of financial services business,and has not achieved an ideal effect.Therefore,it is necessary to study the development of financial services in securities companies.This paper takes YHZQ company as the research object,and the research content is divided into six parts.The first part is the introduction,which mainly explains the background significance,domestic and foreign research status,research methods,research ideas,research framework and main innovation points of the paper.The second part is the theoretical basis,first of all to explain and illustrate the concept,the second key for the purpose of this article discusses several related theory,it is also the theoretical basis of subsequent papers do;The third part is the current situation and existing problems of the financial service model.The fourth part is the financial service mode of strategic analysis,it is also a problem analysis part of the paper,and the research contents of this paper,the paper from the PEST and SWOT analysis,analyzed the financial service mode of strategic choice,which provide the basis for subsequent innovation mode;The fifth part is the analysis of the innovative mode of financial services,based on the analysis of the first two parts,and puts forward the innovative mode of financial services suitable for YHZQ and analyzes it.The last part is the conclusion and prospect.This study has a positive role in promoting the financial service level of YHZQ company.At the same time,it also has a certain reference value for the development of other securities companies' financial services.In this paper,we put forward the innovative mode for the development of financial services for YHZQ companies.At the same time,this paper also puts forward two innovation points: first,research The innovation of the object.This research chooses YHZQ as the research object,itself is an innovation,has enriched the research content of this field enormously;second,the research way innovation.Put forward specific development and reform programs and related supporting measures to make the whole research more complete and more convincing.