Research On Personal Financial Services In Huatai Securities

Due to the exceedingly brutal competition in the securities industry, the commission becomes less and less. For the purpose of long-standing development, the thesis carries on a very detailed analysis in Huatai Securities financial service system, the competitive environment and the current problems of the Customer Relationship Management System (CRM) according to the principles of personal financial services and the advanced domestic and foreign ideology on financial service. The thesis also puts forward the suitable and constructive proposals for the financial service development. The proposals indicate the target of personal financial service and provide the theoretical and practical guidance to the construction of the system of financial services in Huatai Securities.The thesis adopts the research method of illustration analysis, based on the historical data of Huatai Securities. Regarding the different demands of the investors, the thesis points out the current problems on CRM and offers practical proposals which will realize the service ideology of " recommend a favorable product to a right client on a suitable occasion and in a comfortable way". The constant perfection of CRM will help to raise the overall commission of the existing clients and to improve the quality of personal financial services. All this aims to reduce the management costs, to increase profits and to offer professional and high-level services to clients.